The manufacturer of calendars and notebooks, in order to meet the customer’s demand for the possibility of purchasing goods on the Internet, ordered the development of an online store with the possibility of integrating it with the warehouse accounting system. Considering that this was a completely new business process, the research process had to start with an analysis of the wishes and perceptions of the target audience.
Information architecture and design
A product catalog for warehouse inventory or a printed catalog is often optimized for just those purposes. Therefore, within the framework of this project, a specially adapted method of card sorting was carried out with finished products (various calendars and notebooks). As a result of focus group user and SEO keyword research, was created